• Brief

  Suncorp Bank’s brief was to create a sonic logo that captured “the sound of Queensland” and supported their refreshed brand and tagline: “A bank you can feel good about.”

• Strategy

  We saw the chance to build something bigger. A full sonic identity system that could work across every touchpoint. Grounded in the brand’s pillars of relatability, simplicity, and optimism, our goal was to create a sound that felt warm, human, and distinctly local.

• Creative

  We began by composing a full-length brand track using acoustic guitars, natural textures, and real voices. From this core piece, we developed a suite of brand music assets and cutdowns for different platforms and moods, all anchored by the same sonic DNA.