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How We Turn
Brand Strategy
Into Sound

Our proprietary SonicBoom™ process builds powerful, consistent sound identities tailored to your brand’s values, tone and purpose through a strategic lens.

SONICBOOM PROCESS

  • Discovery

    Phase 1

    We start every sonic branding project with discovery. Diving into the brand’s values, audience, and competitor landscape to gain a clear understanding of how your brand is currently using audio as a strategic asset. This involves a full touchpoint analysis, sonic audit and competitor analysis.

  • Strategy

    Phase 2

    The insights we gain in the discovery phase are used to develop sonic principles that capture the brands unique personality and set up a strong strategic foundation as we prepare to enter into creative concept development.

  • Creative

    Phase 3

    With a clear understanding of the brand personality we move into creative exploration, crafting and testing various streams that capture the brand’s sonic blueprint and set the foundation for a distinctive audio identity.

    • Sonic Blueprint Design

  • Testing

    Phase 4

    Once the Sonic Blueprint is defined, we run resonance and asset stress testing to ensure it connects emotionally and performs across key touchpoints. We use the insights that we garner in the testing phase to make final refinements to the core sonic assets before we design the full suite of assets in the sonic identity.

    • Sonic Testing

  • Design

    Phase 5

    With core sonic identity in place, we design the full suite of brand assets. From brand music suites and toolkits to UI sounds all built from the same Sonic Blueprint.

  • Activation

    Phase 6

    We activate your Sonic Identity across every channel where your audience meets your brand. From advertising to digital experiences and events, we make your brand sound unforgettable everywhere it interacts with your customers.


  • Brand Management

    Phase 7

    Into the future we remain a trusted partner, to ensure that your sonic identity continues to be effective. Supported by clear sonic guidelines, ongoing support, and performance tracking to keep your brand sound consistent and resonant.

    • Activation & Amplification
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