• Brief

  To revive the iconic big Mac jingle for the 50th anniversary of the classic burger. We were tasked to create various versions from the original 60s version all the way through to modern day.

• Strategy

  The strategy of this campaign was to pass down the jingle to a new generation of big Mac lovers. We made sure that the catchy and addictive four second chant is still as irresistibly popular as ever.

• Creative

  We meticulously researched the musical genres, production techniques and sound pallets of each era in order to create authentic versions of the big Mac chant across the decades.