Binge Case Study

Binge is one of Australia’s leading entertainment streaming services, known for delivering premium TV and film to millions of subscribers.

In collaboration with Binge’s agency Thinkerbell, we were asked to create a distinctive sonic logo that would capture the brand’s personality and work seamlessly across every channel.

In a busy and highly competitive streaming market, Binge needed to stand out with a sound that was simple, memorable, and unmistakably theirs. Our approach was to design an audio signature that could cut through the noise and instantly connect audiences to the brand.

The sonic logo features a human voice saying the word “Binge,” accompanied by a dynamic and punchy musical bed that amplifies the brand’s energy and confidence.

The sonic logo now features across all Binge communications, from online and social to TV advertising, giving the brand a consistent and recognisable sound.