• Brief

  Known as CPS, Central Place Sydney is a massive new precinct in Sydney’s south CBD, that will become home to tomorrow’s game changers. Our brief was to create a brand music suite of 5 original music tracks that mean something to the local area surrounding CPS, incorporating a diverse representation from the community in order to create a sense of place for the building and help it stand out in the crowded marketplace.

• Strategy

  S&W created a sensory experience that captures the diverse personality and energy of the neighbourhood called CPSounds. The 5 track EP contains original compositions created solely for the purpose of this project and all feature the CPS brand melody/Sonic logo as an element to keep all the tracks on brand as a family. We incorporated musical genres specific to the sub cultures that make up the vibrant precinct.

• Creative

  CPSounds was created to deliver a unique sonic signature - brought to life across 5 original tracks. CPSounds is a sensory experience that captures the diverse personality and energy of the neighbourhood through an original sonic branding experience that could only have been created in the streets and spaces around it.