Event Cinemas
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Brief
Create a sonic palette for Event Cinema and its seven sub-brands that brings the big screen and surround sound to life.
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Strategy
To differentiate Event’s sub brands whilst maintaining a consistent theme woven through all soundtracks.
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Creative
S&W used the same melodic motifs and chord progressions to create a family of wildly different styles of our brand music. Some were more electronic and contemporary in style, while others were orchestral. The final result was a sonic palette consisting of over 200 assets.