• Brief

  Create a completely new sonic identity for Medibank that encompasses the following pillars: Caring, Inspiring, and Courageous.

• Strategy

  Evolve the significant brand heritage associated with Medibank’s iconic ‘80s brand jingle ‘I Feel Better Now’ in addition to a music suite for use across all communications.

• Creative

  S&W engaged the help of a string quartet drawn from the Melbourne Symphony Orchestra to record the sonic logo. We also composed a suite of brand tracks utilising the same sonic palette as the mnemonic.