• Brief

  nib Health Insurance, a prominent Australian health insurance provider, approached our agency with the challenge of creating a distinctive sonic identity that embraced their new playfully ironic tagline, "As exciting as health insurance gets." This endeavor included developing a brand music track for a TV campaign with an understated humorous tone, crafting a sonic logo to be seamlessly integrated into all NIB communications in perpetuity and to cast the perfect voice for nib morning forward.

• Strategy

  Our strategy was to infuse nib's brand with a unique sonic identity that not only aligned with their values but also resonated humorously with their audience. This involved creating a brand music track with various iterations to suit different communications that captured the essence of the tagline and a sonic logo for consistent application across all communications.

• Creative

  The new nib brand music track took center stage in the TV campaign, complementing the visual content with a touch of wit. The sonic logo, strategically placed at the end of all communications, maintained a consistent brand presence, emphasizing the lighthearted side of health insurance. The sonic logo, featuring a human whistle, has already become an integral part of nib's communications, leaving audiences with a memorable and lighthearted impression that reinforces the brand identity.