Panadol Case Study

Panadol is one of the world’s most trusted healthcare brands, known for delivering relief across generations. To strengthen its brand presence, Panadol needed a unifying sonic identity that could evolve with its campaigns while staying instantly recognisable.

Our task was to create a brand music track that would act as a long-term sonic signature, flexible enough to work across multiple campaigns, products, and markets.

We focused on building a repeating key melody that could serve as Panadol’s sonic logo. This simple yet distinctive motif became the thread that ties every execution together, ensuring brand recognition across all touchpoints.

Over the years we’ve reimagined the brand theme in different styles and genres to match each brief: from powerful Taiko Japanese drums, to playful melodies for Children’s Panadol, to celebratory arrangements for milestone campaigns. Most recently, we refreshed the entire theme to launch Pananatra, Panadol’s new brand.

The Panadol sonic identity has been used across countless TVCs and campaigns worldwide, with the key melody closing every ad. This consistency has built an audio signature that is as trusted and familiar as the brand itself.