• Brief

  Refresh Panadol’s sonic palette for their Rethink Care platform.

• Strategy

  Create a top down audio branding solution that stems from a master brand track – including additional iterations to keep the brand messaging consistent across all of Panadols individual sub-brands.

• Creative

  S&W composed a modern uplifting theme featuring a repeating four-note mnemonic for the Panadol Masterbrand. We then adapted the instrumentation for Children’s Panadol and Panadol Extra.