• Brief

  Our brief was to create a fun, striking and memorable sonic logo for TapTap's online gaming platform to pair seamlessly with their unique motion logo.

• Strategy

  The online gaming community is massive. TapTap wanted to stand out amongst their competition with this charming and fun sonic that exists in their brand universe across all platforms.

• Creative

  Our sonic brings life to the crazy TapTap animated characters as they smash together to reveal the logo, using synthesised sound design born out of the gaming world and the use of a sampled human voice saying the name TapTap.