• Brief

  In 2024, The Ring Magazine—a storied icon in the boxing world for over 100 years —reclaimed its legacy with a new owner and a bold new vision. They needed a fresh new sonic identity that could live seamlessly across the brand's entire ecosystem— in their app, podcasts, blogs, live events, social media and the website—ensuring every touchpoint speaks the same sound language.

• Strategy

  Our strategy for crafting The Ring Magazine’s sonic identity was to channel its century-long legacy into a sound that feels as powerful and timeless as the sport itself. Every sonic element was carefully chosen to reinforce The Ring’s status as the definitive voice of boxing, ensuring its new era is heard as loudly as it is seen.

• Creative

  We composed a hero brand track that embodies The Ring—raw, unapologetic, and legendary. With cinematic strings, punchy percussion, and bold brass, it amplifies the magazine’s storytelling power. At its core, a dynamic sonic logo features an iconic boxing bell, a reverberating bass drop, a fizzy synth, and a roaring crowd—capturing the anticipation and adrenaline of every round.